BBH launches ad to promote its own product

LONDON - Bartle Bogle Hegarty has launched an ad campaign to promote one of its own products - the Ila Dusk rape alarm.

Ila... new ad
Ila... new ad

Zag, BBH's brand invention unit, produced the outdoor ads and is running them in partnership with Kinetic Worldwide at sites that reach women when they are thinking most about security.

Ila Dusk, which was created by Zag, was launched in November 2008 in Marks & Spencer stores across the UK and sold more than 20,000 units in its first three months. It launched in Next stores across the UK in September.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).