BBH launches music and magazines offer

Bartle Bogle Hegarty is expanding its services beyond advertising with the launch of a music publishing arm, a promotional video production division and a magazine.

Leap is a joint venture between BBH and Richard Kirstein, a former commercial director and ex-head of film, television and media at Zomba records.

Through Leap, Kirstein will acquire unpublished songs and commission original compositions for use in TV commercials, as well as handle talent and rights negotiations for unsigned artists.

Over the past decade, numerous BBH-produced ads have featured tracks that have subsequently reached the upper levels of the UK top 40. The most recent example is Make Luv by Room 5, which featured in the latest Lynx spot and went straight to number one upon its release.

Through Leap, the agency will be able to retain the rights to these songs.

As well as creating a new revenue stream, the move will also give the agency greater access to, and control over, original music for its ads.

In addition, BBH's directorial division, Mint Source, is to move into music video production. This follows its recent video for The Dysfunctionals' Nelle Hooper mix of Payback Time. The track featured in the latest Levi's Type One ad.

The agency is also set to publish a magazine called Zag, under the editorial control of the ex-Esquire editor Peter Howarth and produced by a newly created custom publishing venture, the details of which have yet to be finalised.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).