BBH leads shortlist for 2010 IPA Awards

Bartle Bogle Hegarty leads the field with the most shortlisted entries at the 2010 IPA Effectiveness Awards. Its six shortlisted entries are for Audi, Barclaycard, Barclays, KFC, Robinsons and Surf.

Barclays: BBH shortlisted for IPA award
Barclays: BBH shortlisted for IPA award

Ogilvy & Mather is the second most-nominated agency with five entries. However, two of these are for campaigns submitted by its Asia offices.

Abbott Mead Vickers BBDO and MCBD each have four entries, while MEC is the most shortlisted media agency with three entries.

The winners will be unveiled at the IPA's black-tie ceremony at the Hilton, Park Lane on 1 November.

Lord Burns, the chairman of Channel 4 and the chair of the judges for the 2010 awards, said: "Those shortlisted in this competition have produced outstanding results, in terms of incremental profit, which is testament to the power of marketing communications and to the talents of all the entrants."

The shortlisted entries are:


  • Audi by BBH 
  • Barclaycard by BBH 
  • Barclays by BBH
  • Barclays Wealth by Ogilvy & Mather Advertising 
  • Berocca by JWT 
  • Bisto by McCann Erickson Advertising 
  • BT Total Broadband by AMV BBDO and BT
  • Cadbury Dairy Milk by Fallon London
  • Comfort Fabric Conditioner by Ogilvy & Mather Asia Pacific 
  • Corsodyl by MediaCom 
  • Dove Deodorant by Ogilvy & Mather Advertising 
  • Essential Waitrose by MCBD and Manning Gottlieb OMD
  • Everest by MBA and MindShare
  • Forevermark by JWT Mumbai 
  • Heinz by AMV BBDO 
  • Hovis by MCBD
  • HSBC by JWT 
  • Kärcher Pressure Washers by HMDG
  • KFC by BBH 
  • Kodak by Ogilvy & Mather Advertising 
  • Lloyds TSB by RKCR/Y&R 
  • MTR by Ogilvy & Mather Advertising Hong Kong 
  • O2 by VCCP 
  • Orange by i-level 
  • Remember a Charity by DDB UK 
  • Robinsons Fruit Shoot by BBH
  • Sainsbury's by AMV BBDO
  • Self Assessment by MCBD, PHD Media and Elvis 
  • Stroke Awareness by DLKW & Partners
  • Surf by BBH 
  • TDA Teacher Recruitment by DDB UK and MEC
  • The Co-operative Food by McCann Erickson Advertising 
  • by DLKW & Partners
  • THINK! by Leo Burnett and AMV BDDO 
  • T-Mobile by Saatchi & Saatchi and MediaCom 
  • Tobacco Control by Partners Andrews Aldridge, MCBD and MEC
  • Virgin Atlantic by RKCR/Y&R 
  • Wispa by Fallon London
  • Topics