BBH London captures £7m Ladbrokes brief

Bartle Bogle Hegarty London has won the £7 million ad account for the gambling and gaming company Ladbrokes.

Ladbrokes: appointed Bartle Bogle Hegarty
Ladbrokes: appointed Bartle Bogle Hegarty

The agency landed the business after a competitive pitch that included the incumbent, SapientNitro. BBH has been tasked with creating a new strategy for Ladbrokes, which will launch in the spring.

SapientNitro created "The Oddsfather", an ad that spoofed The Godfather, which broke last year.

The review was called in September and led by Andy May, Ladbrokes’ brand, research and retail marketing director.

Jon Peppiatt, the deputy chairman of BBH London, said: "We are thrilled to work on an iconic British brand and help them in their ambition to be the number-one multiplatform gaming and betting destination."

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
How easyJet transformed customer data into emotional anniversary stories
Shares0
Share

1 How easyJet transformed customer data into emotional anniversary stories

To showcase innovation and good practice, Campaign is publishing the best case studies from the 2016 Marketing New Thinking Awards, held in association with Sky Media. EasyJet and Havas Helia triumphed in the Data Creativity category for their data-driven work on the airline's 20th anniversary.

Just published

More