BBH London captures £7m Ladbrokes brief

Bartle Bogle Hegarty London has won the £7 million ad account for the gambling and gaming company Ladbrokes.

Ladbrokes: appointed Bartle Bogle Hegarty
Ladbrokes: appointed Bartle Bogle Hegarty

The agency landed the business after a competitive pitch that included the incumbent, SapientNitro. BBH has been tasked with creating a new strategy for Ladbrokes, which will launch in the spring.

SapientNitro created "The Oddsfather", an ad that spoofed The Godfather, which broke last year.

The review was called in September and led by Andy May, Ladbrokes’ brand, research and retail marketing director.

Jon Peppiatt, the deputy chairman of BBH London, said: "We are thrilled to work on an iconic British brand and help them in their ambition to be the number-one multiplatform gaming and betting destination."

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).