BBH loses pan-Euro Philadelphia business

Bartle Bogle Hegarty has lost the pan-European Philadelphia ad account after its parent company, Mondelez International, shifted the business in-house.

Philadelphia: leaves BBH
Philadelphia: leaves BBH

BBH won the £35 million account in April 2013 after a pitch overseen by Chrystel Barranger, Mondelez’s president of cheese and grocery.

This marked the first time BBH won a place on the Mondelez roster, but it only produced one TV campaign that aired in September last year.

Denhams created activity for the core Philadelphia cheese product before BBH’s appointment. JWT London had also previously worked on the business, including 2012’s "Choccy Philly? Don’t be silly" campaign starring Jennifer Saunders.

BBH declined to comment. Mondelez did not respond to a request for comment.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).