A dotcom company which enables internet users to create their own
interactive websites has picked Bartle Bogle Hegarty and Motive to
handle its pounds 3 million UK launch.
Moonfruit is offering individuals or groups the chance to download
software which will enable them to create websites based on their
interests or hobbies that can then be shared by people with the same
The company’s income will be generated through ads, which will run
across the base of all the sites. The ads are co-ordinated through a
server which will enable advertisers to target specific consumers.
The selection of BBH and Motive to share the account followed talks
between Moonfruit and a number of agencies, including Mustoe Merriman
Herring Levy, New PHD and BMP OMD. A press and poster campaign is due to
Gwyn Jones, BBH’s joint managing director, said: ’Moonfruit has a
understanding of the power and importance of brands and this is an
amazing opportunity for us to create some exciting work.’