BBH nets Rugby World Cup advertising brief

Bartle Bogle Hegarty has picked up the advertising account to promote the 2015 Rugby World Cup, which will be held in England.

RFU: BBH wins brief for Rugby World Cup
RFU: BBH wins brief for Rugby World Cup

The agency won the brief after a competitive pitch, which also included Abbott Mead Vickers BBDO, VCCP and a WPP team from Mindshare and JWT London.

A consortium of England Rugby 2015 (part of the Rugby Football Union) and the International Rugby Board ran the pitch. The former Euro RSCG Wnek Gosper chief executive Brett Gosper heads the IRB.

BBH already works on the RFU’s advertising account.

It is understood that the agency will be tasked with promoting the tournament, which kicks off on 18 Sep­tember 2015 with England playing at Twickenham, and generating ticket sales.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published