BBH promotes Exon to take over new-business director position

Bartle Bogle Hegarty has plugged the gap left by the recent departure of its new-business director, Nicola Mendelsohn, by promoting Richard Exon to become its new-business director for the UK and Europe.

Mendelsohn left the agency to join Grey Worldwide London in March this year.

Exon, a business director on the Barclays and Warburtons accounts, joined BBH in June 1994 from Ogilvy & Mather, where he started his advertising career. He worked on the Audi account for six years, during which time he wrote an award-winning IPA paper on the client.

He was appointed to the board in 1999 and recently ran the successful pitch for the pan-European Sandford pens account.

Exon will report to the UK managing director, Gwyn Jones, who said: "New business is one of those funny areas where you can't keep transferring into new roles because it undermines the credibility of the seller.

"So it's important to us that our head of new business is someone who has real experience and knowledge of the agency. Richard is part of the culture here, and as such he is perfect for the role."

The global new-business role will continue to be handled by Hugh Baillie.

Exon said: "BBH's greatest strength has always been creative selling - generating original brand and advertising ideas that are truly effective. I'm delighted to have the opportunity to spread this message as widely as possible and encourage new clients to join BBH."

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).