BBH promotes Pay in senior management restructure

Bartle Bogle Hegarty London has promoted Caroline Pay to deputy executive creative director as part of a management reshuffle.

BBH management: (l-r) Pay, Exon, Bottomley and Gonsalves
BBH management: (l-r) Pay, Exon, Bottomley and Gonsalves

Pay, previously the managing partner, head of creative development, will join Mel Exon, the managing director, and the joint chief strategy officers, Jason Gonsalves and Jonathan Bottomley, on a new senior management team. They will focus on the day-to-day running of the agency.

Ben Fennell, BBH’s chief executive, and Nick Gill, the executive creative director, will continue to focus on senior clients and on diversifying the agency’s offering.

Fennell said: "This management team has a highly complementary set of skills, but a completely aligned vision for BBH.

"Mel, Caroline, Jason and Jonathan are all outstanding individual leaders. I am excited to see what they will achieve as a team."

Pay joined BBH in January as a managing partner. She leads the global Baileys account and will launch a worldwide campaign for the brand this month. She also oversees the Google and Refuge businesses, and recently persuaded ITV’s Loose Women to run a domestic violence special in aid of the charity.

Pay had previously worked at BBH from 2005 to 2007, when she was the creative director on Levi’s.

The agency has this year launched a sports business led by Lawrence Dallaglio and Ewan Paterson and a CRM division in partnership with Warren Moore and Simon Hall.

BBH is planning to open a high-volume, high-speed video-production business in the new year.

Topics

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Publicis Groupe withdraws from marketing and awards to focus on AI-powered platform Marcel

Publicis Groupe is pulling out of all marketing activity for the next 365 days - and won't be entering awards at Cannes next year - as it focuses its resources on developing Marcel, described by chief executive Arthur Sadoun as a ground breaking new platform.

Job description: Digital marketing executive
Shares0
Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published

More