BBH promotes Pay in senior management restructure

Bartle Bogle Hegarty London has promoted Caroline Pay to deputy executive creative director as part of a management reshuffle.

BBH management: (l-r) Pay, Exon, Bottomley and Gonsalves
BBH management: (l-r) Pay, Exon, Bottomley and Gonsalves

Pay, previously the managing partner, head of creative development, will join Mel Exon, the managing director, and the joint chief strategy officers, Jason Gonsalves and Jonathan Bottomley, on a new senior management team. They will focus on the day-to-day running of the agency.

Ben Fennell, BBH’s chief executive, and Nick Gill, the executive creative director, will continue to focus on senior clients and on diversifying the agency’s offering.

Fennell said: "This management team has a highly complementary set of skills, but a completely aligned vision for BBH.

"Mel, Caroline, Jason and Jonathan are all outstanding individual leaders. I am excited to see what they will achieve as a team."

Pay joined BBH in January as a managing partner. She leads the global Baileys account and will launch a worldwide campaign for the brand this month. She also oversees the Google and Refuge businesses, and recently persuaded ITV’s Loose Women to run a domestic violence special in aid of the charity.

Pay had previously worked at BBH from 2005 to 2007, when she was the creative director on Levi’s.

The agency has this year launched a sports business led by Lawrence Dallaglio and Ewan Paterson and a CRM division in partnership with Warren Moore and Simon Hall.

BBH is planning to open a high-volume, high-speed video-production business in the new year.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More