BBH releases new ad for LG Electronics

Bartle Bogle Hegarty has created a winter-style wonderland created from laundry in a new spot for LG Electronics.

The ad, for the company's new steam washer, forms part of a global marketing strategy including TV, print and online promotion.

It is the company's first ad for its electrical appliances in more than five years.

Shot in Shanghai, the ad is aimed at demonstrating the power of steam cleaning and features a white world made entirely from fabric.

A steam train minimises creases as it travels along train tracks which run across a shirt. ?The TV advertisement will run across terrestrial and digital channels.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
YouTube to stop 30-second unskippable ads
Shares0
Share

1 YouTube to stop 30-second unskippable ads

Starting next year, YouTube will stop allowing the 30-second unskippable ad and will focus instead on shorter formats.

Just published

More