BBH snaps up Sony Playstation pairing for new roving role

Bartle Bogle Hegarty has lured the team behind the new Sony Playstation TV campaign away from TBWA GGT Simons Palmer.

Bartle Bogle Hegarty has lured the team behind the new Sony

Playstation TV campaign away from TBWA GGT Simons Palmer.



Ed Morris, 31, and James Sinclair, 33, will join the agency in the

middle of October to work across all accounts.



Morris, an art director, started his career at below-the-line agencies

before becoming Sinclair’s partner in 1991. They were on several

placements before joining Miller and Leeves WAHT in 1992, where they won

a silver lion at Cannes and a gold at the New York Advertising Festival

for their Polaroid ’exchange’ film.



The pair then moved to Bainsfair Sharkey Trott and went through three

mergers at the agency - with BDDP, GGT and, finally, TBWA Simons Palmer

earlier this year.



At BST, the team won several awards for press ads for Kew Gardens and

London Transport.



Bruce Crouch, creative director at BBH, said: ’We have a history of

hiring teams at the stage the boys are at.’



Morris said: ’We always wanted to work at BBH.’



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