BBH and Starcom to handle pounds 8m task of UK website register

Bartle Bogle Hegarty and Starcom Motive have picked up the advertising and media accounts for DomainNames. com, the UK’s largest registering service for websites.

Bartle Bogle Hegarty and Starcom Motive have picked up the

advertising and media accounts for DomainNames. com, the UK’s largest

registering service for websites.



DomainNames has earmarked pounds 8 million for a massive drive to

establish the Sunderland-based company as the registering service of

choice around the world.



’We aim to become the world’s foremost domain name registrar, hosting

service and application service provider within the next year,’ Paul

Callaghan, chairman of DomainNames, explained. ’We feel that BBH and

Starcom Motive understand what we want to achieve.’



DomainNames is an established company in the fast-moving world of

cyberspace registrations. It not only registers the websites of its

clients but will reserve space for them on its server and will ensure

that their sites are always operational and available to customers.



It faces stiff competition from rivals such as Net-benefit, Register.com

and Netnames but aims to use advertising to stand out more from the

crowd and become the generic for its industry.



Kevin Brown, the executive director of Starcom Motive, said: ’Media

exposure will play a crucial role in helping to establish DomainNames as

a strong brand in the current media environment where dotcom fatigue is

a real consumer danger. We’re excited about our plans.’



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