BBH TV work for Lynx urges men to be ready to meet dream date

Bartle Bogle Hegarty's latest ad for Lynx features a string of sexy young women dressed for a glamorous night out while engaged in unglamorous activities, such as gutting fish.

The theme of the spot, called "ever ready", aims to demonstrate that girls are always ready for a good night out and that guys need to be prepared for meeting their dream girl anytime by using Lynx's longer-lasting formula.

The spot begins with a bikini-clad woman delivering mail. It cuts to a pair of beautiful joggers wearing skimpy mini skirts and high heels.

The ad continues with vignettes of beautiful women working at a car wash, a supermarket checkout and a fast-food restaurant. The ad finishes with Tanya Robinson, the winner of FHM magazine's High Street Honeys competition, delivering a pizza to a stunned guy.

The ad finishes with the voiceover: "The 24-hour Lynx effect. The girls are ready, are you?"

Lever Faberge's pan-European campaign for Lynx will run in cinemas nationwide and launches on TV from the beginning of October.

The latest ad is the follow-up to the spot that made a number-one hit of the track Make Luv.

The ad was written and art directed by Mark Hunter and Tony McTear. Direction is by Traktor and James Pilkington through Partizan. Media planning and buying was handled by Initiative.

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