BBH unveils new Persil campaign

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LONDON - Bartle Bogle Hegarty has launched its first TV ad to kick off the global campaign for Persil's "Dirt is Good" strategy

The 60-second ‘Roboboy' ad, which breaks today, stars a sad robot, who gradually transforms into a boy, after playing outside and splashing around in a muddy pool during a rainstorm.

It ends with the strapline "Every child has the right to be a child.  Dirt is Good."

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Twitter reveals insights from best social campaigns of 2015
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1 Twitter reveals insights from best social campaigns of 2015

Twitter UK's head of brand strategy reviews some of the best campaigns on the social media platform last year and shares insights to help brands in 2016.

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