BBH and VCCP are big movers in Top 100 agency rankings

Bartle Bogle Hegarty and VCCP were the fastest-climbing advertising agencies in the upper reaches of the 2011 Top 100 agency rankings, according to Nielsen.

Fennell: his agency's wins included Weetabix and Waitrose
Fennell: his agency's wins included Weetabix and Waitrose

BBH, which is led by its chief executive, Ben Fennell, shot up five places to become the sixth-largest UK creative agency with £215m in billings. It was boosted by wins including Weetabix and Waitrose.

VCCP rose nine places and broke into the top 10 UK ad agencies. It increased its billings by more than 40% to £184.74m in 2011.

Euro RSCG, JWT and CHI & Partners all lost their positions in the top 10, falling to 11th, 14th and 17th respectively.

Wins including Halifax earned Adam & Eve a five-place hike as it moved closer to the top 20 agencies with billings of £79.72m.

Abbott Mead Vickers BBDO and MediaCom both clearly retained their positions as the largest UK creative and media agencies.

The Top 50 media agency table was more stable, with less movement in the top 10, according to Nielsen.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Why creative people have lost their way

What better way to kick off the inaugural issue of Campaign's monthly print offering than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).