BBH and W&K lead most-watched Ad of the Day videos

Now the year is coming to a close, Campaign has totted up the most popular video ads in its Ad of the Day online feature in 2013.

Phones4U: #projectupgrade by Adam & Eve/DDB
Phones4U: #projectupgrade by Adam & Eve/DDB

Wieden & Kennedy and Bartle Bogle Hegarty share the spotlight as both agencies have two film ads included in the top ten most-watched Ad of the Days in 2013.

BBH’s two campaigns are British Airways "today, tomorrow" and The Guardian "mega glove".

Nike's "play Russian" ad, gearing up for next year's Winter Olympics in Sochi, was a hit for Wieden & Kennedy's Amsterdam office, while Tesco's "smoked haddock" ad also entered the list for the agency’s London shop.

Adidas Originals rounded off the sports-based ads with its "holiday" spot from Abbott Mead Vickers BBDO.

The most-viewed spot belonged to BBC Radio 1 with "music reboot" by Karmarama, which promoted its "even more music month" back in September.

Unusual ads also provided a hit with users. Withings "beautiful naked stop motion" by Man & Hatchet and Mercedes-Benz's "chicken" by Jung von Matt/Neckar both appear in the top ten most-watched.

In spite of the popularity of Adam & Eve/DDB's annual Christmas spot for John Lewis, the agency's work for Phones 4U drove more Ad of the Day views. Voiced by David Mitchell, the ad supported Phone 4U’s biggest social media campaign to date.

Only one festive ad appeared in the top-ten most-viewed ads of the day. Released at the end of November, Save the Children's "the killing" spoof by Contagious made it to number two in the chart.


Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

1 Martin Freeman fronts Vodafone UK's first integrated ad campaign by Ogilvy

The Hobbit and Sherlock star Martin Freeman plays a rude wedding guest in Vodafone's first integrated ad campaign since the telecoms giant moved its UK ad business to Ogilvy & Mather earlier this year.

Case study: How 'This girl can' got 1.6 million women exercising

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published