BBH and W&K lead most-watched Ad of the Day videos

Now the year is coming to a close, Campaign has totted up the most popular video ads in its Ad of the Day online feature in 2013.

Phones4U: #projectupgrade by Adam & Eve/DDB
Phones4U: #projectupgrade by Adam & Eve/DDB

Wieden & Kennedy and Bartle Bogle Hegarty share the spotlight as both agencies have two film ads included in the top ten most-watched Ad of the Days in 2013.

BBH’s two campaigns are British Airways "today, tomorrow" and The Guardian "mega glove".

Nike's "play Russian" ad, gearing up for next year's Winter Olympics in Sochi, was a hit for Wieden & Kennedy's Amsterdam office, while Tesco's "smoked haddock" ad also entered the list for the agency’s London shop.

Adidas Originals rounded off the sports-based ads with its "holiday" spot from Abbott Mead Vickers BBDO.

The most-viewed spot belonged to BBC Radio 1 with "music reboot" by Karmarama, which promoted its "even more music month" back in September.

Unusual ads also provided a hit with users. Withings "beautiful naked stop motion" by Man & Hatchet and Mercedes-Benz's "chicken" by Jung von Matt/Neckar both appear in the top ten most-watched.

In spite of the popularity of Adam & Eve/DDB's annual Christmas spot for John Lewis, the agency's work for Phones 4U drove more Ad of the Day views. Voiced by David Mitchell, the ad supported Phone 4U’s biggest social media campaign to date.

Only one festive ad appeared in the top-ten most-viewed ads of the day. Released at the end of November, Save the Children's "the killing" spoof by Contagious made it to number two in the chart.

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Brands that forge an emotional tie are best protected from copycats
Shares0
Share

1 Brands that forge an emotional tie are best protected from copycats

Forging an emotional tie with consumers is one of the strongest ways to protect your brand. Products can be copycatted, but the distinctive identity of a true brand can never be replicated argues Nir Wegrzyn, CEO of BrandOpus.

Just published