BBH wins £35m pan-Euro Philadelphia ad brief

Bartle Bogle Hegarty has won the £35m pan-European advertising account for Philadelphia.

Philadelphia: ad account now moves to Bartle Bogle Hegarty
Philadelphia: ad account now moves to Bartle Bogle Hegarty

The agency won the business following a competitive pitch and the appointment marks the first time that BBH has landed a place on the roster for Philadelphia’s owner, Mondelez International. The account moves from JWT.

BBH has been briefed with repositioning the brand and creating a new campaign across Europe, to be launched this year. The review was overseen by Chrystel Barranger, the president of cheese and grocery at Mondelez International..

JWT London was responsible for creating a campaign last year for Philadelphia’s cream-cheese and chocolate spread. However, Denham Productions has handled recent UK campaigns for the core Philadelphia cheese product.

Cannes Offer: 12 weeks' online access from just £12

Subscribe to Campaign before the end of Cannes Lions and save up to 71%


Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Job description: Digital marketing executive

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

Just published