BBH wins £35m pan-Euro Philadelphia ad brief

Bartle Bogle Hegarty has won the £35m pan-European advertising account for Philadelphia.

Philadelphia: ad account now moves to Bartle Bogle Hegarty
Philadelphia: ad account now moves to Bartle Bogle Hegarty

The agency won the business following a competitive pitch and the appointment marks the first time that BBH has landed a place on the roster for Philadelphia’s owner, Mondelez International. The account moves from JWT.

BBH has been briefed with repositioning the brand and creating a new campaign across Europe, to be launched this year. The review was overseen by Chrystel Barranger, the president of cheese and grocery at Mondelez International..

JWT London was responsible for creating a campaign last year for Philadelphia’s cream-cheese and chocolate spread. However, Denham Productions has handled recent UK campaigns for the core Philadelphia cheese product.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).