BBJ to oversee £2m media planning and buying for Freixenet

BBJ has snatched the £2 million media planning and buying

account for Freixenet sparkling wine from Media Planning Group.



The appointment, which takes place with immediate effect, sees BBJ take

control of an expected boost in spend by the Spanish wine-maker over the

Yuletide period. The win breaks up Havas' control of the Freixenet

account, the creative for which is handled by Media Planning's sister

agency, KLP Euro RSCG.



The review of Freixenet's media was conducted by the sales and marketing

director, Robin Campbell, and is expected to lead to changes in the

wine-maker's communications strategy for 2002.



Freixenet divides its spend between press and TV ads that were

developed, unusually, by the below-the-line specialist KLP.



The brand's most recent campaign focused on the drink's distinctive

black bottle with the tagline: "An anytime good time drink." The brand's

spend trails that of its largest rival, Halewood International's

Lambrini.



BBJ's managing director, Trista Grant, said: "We are looking forward to

developing some innovative communications strategies."



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