BBJ has snatched the £2 million media planning and buying
account for Freixenet sparkling wine from Media Planning Group.
The appointment, which takes place with immediate effect, sees BBJ take
control of an expected boost in spend by the Spanish wine-maker over the
Yuletide period. The win breaks up Havas' control of the Freixenet
account, the creative for which is handled by Media Planning's sister
agency, KLP Euro RSCG.
The review of Freixenet's media was conducted by the sales and marketing
director, Robin Campbell, and is expected to lead to changes in the
wine-maker's communications strategy for 2002.
Freixenet divides its spend between press and TV ads that were
developed, unusually, by the below-the-line specialist KLP.
The brand's most recent campaign focused on the drink's distinctive
black bottle with the tagline: "An anytime good time drink." The brand's
spend trails that of its largest rival, Halewood International's
BBJ's managing director, Trista Grant, said: "We are looking forward to
developing some innovative communications strategies."