AdvertiserBC Dairy Foundation / Milk
AgencyDDB Canada Vancouver
SectorFood and Drink and Grocery food
In a bid to educate people on the importance of getting enough milk in their diet, DDB Canada has launched an advertising initiative, The Weak Shop, for BC Dairy Foundation / Milk.
The TV spot directs viewers to the website theweakshop.com where other ‘helpful’ inventions are available to combat low energy and weakness.