Profero, the online planning/buying company, has picked up a new
pounds 1 million planning and buying brief from Book Club
The campaign is for BCA’s online arm BCA Interactive and will run until
June. Profero has been briefed by Torsten Schuppe, head of business
development at BCA Interactive, to build online awareness of BCA’s book
and software clubs.
The BCA launched a raft of online clubs last year. They include Quality
Paperbacks Direct, Home Software World and Escape Travel Club.
Daniel Estrin, agency head of buying, senior account manager Matt
Sunderland and account executive Laura Albery have begun selecting a
number of internet portals, ISP’s and niche titles for the advertising
The team are also talking to new-media owners about network deals with
’We will be concentrating on generating the highest possible conversion
of new BCA members from the strategies we have devised,’ said
Profero, which also handles creative online advertising briefs, has
designed a new banner for the campaign.
BCA came third in a table of the UK’s top 20 advertisers compiled by
Marketing earlier this month.
It spends the majority of its advertising budget on direct mail