The mobile agency will retain its name, but sit under the BD umbrella. It will offer mobile strategy, design and marketing services, operating as a separate business unit.
We Love Mobile founders Simon Liss, Si Crowhurst and Ben Scott-Robinson will stay on as managing director, business development director, and creative director respectively.
The agency will fold its nine-strong mobile specialist team into BD Network. The mobile agency’s clients include John Lewis, BBC and EMI. It will now also work across BD Network’s clients Peugeot and Molson Coors.
Allan McLaughlin, BD Network group managing director, said: "With growing demand for mobile marketing and services, there is significant potential in offering specialist mobile expertise across our client base, and the acquisition is a natural continuation of our ground-breaking work in mobile."