Partners BDDH has boosted its senior team by poaching Ian Hilton
from WCRS to become a senior board planner.
Hilton joins from his position as a board planner at WCRS, and will work
alongside Malcolm White, the agency's head of strategy.
Hilton said: "It's a great opportunity to get involved in a managing
role. The agency has made several appointments recently and is committed
Starting at WCRS on the Iceland account in 1995, Hilton subsequently
moved on to work on accounts including Bupa, RAC, BMW bikes and Canon
He joined WCRS from Reay Keating Hamer, where he was a senior planner on
the DHL, Canderel, Savlon and Nicotinell business for two years. Prior
to that he had worked at McCormick Publicis, which he joined in 1988 to
work as a senior planner across the Elida Gibbs, Abbey National, Harp
Lager and McVitie's accounts.
BDDH's managing director, Simon Toaldo, said: "Finding experienced, good
creative strategists is becoming increasingly difficult. Ian is
technically brilliant but also has a creative bent and a strong
understanding of great brands."
BDDH recently hired Will Awdry as its creative director from Bartle