BDDH creates a new brand manager job and hires Kaulback

BDDH has created the new role of brand manager to help position the agency as a forward-looking shop based on creativity and strategy.

BDDH has created the new role of brand manager to help position the

agency as a forward-looking shop based on creativity and strategy.



Victoria Kaulback, at present an account director at J. Walter Thompson,

has been appointed to the new position. She will join BDDH on 19 May

with a brief to help develop new business and manage the agency’s

positioning in the market as a whole.



’My role will be to bring together all the agency’s strengths and

present them as one coherent brand,’ she explained.



On new business, Kaulback will work closely with BDDH’s business

development director, Robert Smith, while on the wider aspects of

marketing and brand management she will report to the agency’s managing

director, Nigel Long.



Kaulback has worked in advertising for three years, all at JWT, focusing

on the agency’s Warner-Lambert, Rolex, Barclays and Listerine

accounts.



Before that she held a business development role for the corporate

finance arm of the investment bank, Schroders.



Kaulback said she was drawn to BDDH by the strength of its reel and what

she felt to be the agency’s forward-looking approach.



Smith commented: ’We are a brand which is going through a period of

continuous progression and change, and it’s an exciting time for

Victoria to become involved.’



BDDH topped Campaign’s new-business league earlier this year after it

picked up the pounds 9 million Mercedes-Benz account and won a European

brand advertising task for Harley-Davidson. However, the agency has

tended to gain most recognition for its strategic rather than its

creative strengths.



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