BDDH creates posters push for Guardian supplements

The Guardian is unleashing a national poster and radio campaign next week to promote its expanded weekly listings magazine, The Guide, its weekly digest supplement, The Editor, and its property and design magazine, Space.

The Guardian is unleashing a national poster and radio campaign

next week to promote its expanded weekly listings magazine, The Guide,

its weekly digest supplement, The Editor, and its property and design

magazine, Space.



The advertising, created by Partners BDDH, starts on 17 April with a

96-sheet national poster campaign for The Guide. The ads, art directed

by Tony Bradbourne and written by David McCullough, feature images of

peeling fly-posters advertising television programmes, music, art, film

and theatre competing for limited wall space. The endline is: ’Well

covered. The new Guide.’



Victoria Kaulback, The Guardian’s account director at Partners BDDH,

said: ’We wanted to reflect The Guide’s edgy attitude.’



The campaign runs hand in hand with a national 96-sheet push for The

Editor - featuring the line ’Fast food for thought’ - and a six-sheet

push in London Underground stations for Space. The Editor poster was art

directed by Ian Colbeck and written by Derek Day.



Radio advertising for The Guide and The Editor will start on 21 April

and run on Jazz FM, Capital, Xfm, Heart and Virgin stations. Media

planning and buying is by New PHD.



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