BDDH gets positive with press work for Co-operative Bank

The Co-operative Bank is moving away from the shock tactics of its previous ads with a national press campaign through BDDH that highlights the positive aspects of ethical business practice.

The Co-operative Bank is moving away from the shock tactics of its

previous ads with a national press campaign through BDDH that highlights

the positive aspects of ethical business practice.



The first of two executions, which breaks this weekend in the Observer,

shows a black-and-white photograph of smiling children from a developing

country. The small red strapline reads: ’The less people are willing to

finance oppressive regimes, the less oppression there’ll be.’



The second ad depicts a lone turtle swimming in a turquoise sea and

carries an orange strap with the message: ’The less people are willing

to finance companies that needlessly pollute, the less pollution

there’ll be.’



Simon Green, creative partner at BDDH, said: ’This work is a

continuation of our evolving creative style for the Co-operative Bank.

It is more of an invitation than a polemic and offers hope and

empowerment.’



The ads were written by Owen Lee and art directed by Gary Robinson,

using stock photographs. Media buying is through TCS Media.



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