BDH/TBWA has hired the former Advertising Brasserie founder and
joint managing partner Chris McDonald as planning director.
McDonald's role is a new position for the Manchester-based agency. He
will work alongside the head of planning, Nicole Tenthij, but will
report to Bryn Butler, BDH/TBWA's chief executive.
Butler said: "We are genuinely excited about Chris' arrival. Our success
in the IPA Effectiveness Awards reflects our commitment to the
intelligent use of account planning. Our simple belief is that we can
never be too strong in this key area of our business and Chris'
appointment brings additional skills and experience to the team."
McDonald added: "BDH/TBWA impressed me with its understanding of how to
develop strong core creative ideas that move businesses forward. The
potential here is enormous and I'm thrilled to be a part of it."
The Advertising Brasserie shut down in June after four years as an
independent agency. The managing partner Mischa Alexander cited too few
clients being fought over in a market that is agency-saturated as the
primary cause for the venture's closure.
The project-driven agency was originally launched within the HHCL group
in 1995, but the four founding partners, Alexander, McDonald, Liz
Whiston and Dave Shelton, set up as an independent agency in January
The agency's best-known work was the Ronseal "Does exactly what it says
on the tin" advertising and the "Define your own universe" campaign
starring Malcolm McDowell for LineOne, both of which McDonald worked
Last month, Alexander announced that he was joining the London office of
the WPP-owned Red Cell network to set up a similar operation to the