BDH TBWA lures Chris McDonald to new planning director position

BDH/TBWA has hired the former Advertising Brasserie founder and

joint managing partner Chris McDonald as planning director.



McDonald's role is a new position for the Manchester-based agency. He

will work alongside the head of planning, Nicole Tenthij, but will

report to Bryn Butler, BDH/TBWA's chief executive.



Butler said: "We are genuinely excited about Chris' arrival. Our success

in the IPA Effectiveness Awards reflects our commitment to the

intelligent use of account planning. Our simple belief is that we can

never be too strong in this key area of our business and Chris'

appointment brings additional skills and experience to the team."



McDonald added: "BDH/TBWA impressed me with its understanding of how to

develop strong core creative ideas that move businesses forward. The

potential here is enormous and I'm thrilled to be a part of it."



The Advertising Brasserie shut down in June after four years as an

independent agency. The managing partner Mischa Alexander cited too few

clients being fought over in a market that is agency-saturated as the

primary cause for the venture's closure.



The project-driven agency was originally launched within the HHCL group

in 1995, but the four founding partners, Alexander, McDonald, Liz

Whiston and Dave Shelton, set up as an independent agency in January

1998.



The agency's best-known work was the Ronseal "Does exactly what it says

on the tin" advertising and the "Define your own universe" campaign

starring Malcolm McDowell for LineOne, both of which McDonald worked

on.



Last month, Alexander announced that he was joining the London office of

the WPP-owned Red Cell network to set up a similar operation to the

Brasserie.



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