BDH\TBWA wins £3m Jessops ad account

Jessops, the UK high-street photographic retailer, has appointed BDH\TBWA to its £3 million advertising account after a three-way pitch against undisclosed agencies.

Jessops previously used agencies on a project basis. Hiring BDH\TBWA is part of the retailer's wider strategy to maintain its market position by taking advantage of the opportunities digital technology can offer. The company's strategy also involves boosting customer service, acquiring new stores and attracting new customers via advertising.

The agency will work on integrated campaigns including TV advertising, in-store point of sale, online and internal communications.

Brian Linnington, Jessops' marketing director, said: "BDH\TBWA's work proved it is a real brand advocate."

Robert Harwood-Matt-hews, BDH\TBWA's chief executive, said: "We're looking forward to working to reinvigorate the Jessops brand."

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).