Bean Andrews wins £1 million cake mix task

- Bean Andrews Norways Cramphorn has won the £1 million account for Betty Crocker cake mixes. The agency won the account after a competitive pitch against one other undisclosed shop.

- Bean Andrews Norways Cramphorn has won the £1 million account for Betty Crocker cake mixes. The agency won the account after a competitive pitch against one other undisclosed shop.

General Mills, Betty Crocker's parent company, is to take the brand on to television for the first time here, with a £500,000 test campaign.

Betty Crocker is the brand leader in the cakemix market in the US, a market which is worth in excess of $1 billion.





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