Bear Grylls sets Battersea alight at launch of new Discovery series

Battersea Power Station, the grade II listed building, appeared to go up in flames at the launch of Discovery Network International's new TV series "Bear Grylls: Escape From Hell" last night.

Adventurer Bear Grylls at the launch of Discovery's new tv series "Bear Grylls: Escape From Hell"
Adventurer Bear Grylls at the launch of Discovery's new tv series "Bear Grylls: Escape From Hell"

Grylls stunned the crowd by abseiling down what appeared to be a burning building, resulting in phone calls from local residents to London Fire Brigade. The effect was in reality created by 3D projection mapping.

The 6x60 series, which features three real life survival stories, will air on Discovery Channel internationally, available in 217 markets across Europe, Middle East, Africa, Asia-Pacific and Latin America. 

From bandit attacks, to avalanches, being lost in ferocious sand storms to being confronted with real life bears… these are stories that none of our survivors anticipated but which they all fought tooth and nail to survive. Grylls aims to bring to life their key moments and experiences, the trials and terrible realities they faced  and how each of them found themselves in a genuine life and death struggle with the wilderness.

He will assess what they did correctly to  make it through and he’ll reveal some of mistakes they made along the way that nearly cost them their lives….but ultimately he will celebrate their ingenuity, their humanity and their sheer drive to, truly,  ‘Escape From Hell’.

In the videos below, Grylls talks to Media Week about what it means to be working with Discovery once more, whilst Susanna Dinnage general manager, Discovery Networks UK and Ireland discusses the marketing activity surrounding the series.

The first episode airs on Monday 7th October on Discovery Channel at 9pm.


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).