Beatbullying 'unhappy slap' by M&C Saatchi

M&C Saatchi has produced a viral with Sony Productions for the charity Beatbullying.

The campaign aims to recruit 18-25 year olds to become senior 'CyberMentors' to provide peer-to-peer counselling, available for victims online and anonymously. Footage was created for the viral which uses 3D face mapping technology to give the impression that the viewer is being chased and beaten up.