A view from Be On

Beats by Dre scores a viral hit with England rugby captain Chris Robshaw

Social video expert Be On reviews the latest viral by Beats by Dre.

The video oozes Britishness, including shots of Westminster, English bulldogs and even a quote from Shakespeare, to cement that national pride. 8/10

Chris Robshaw, captain of the England national rugby union team, stars in Beats by Dre’s latest ad aimed at capitalising on the Rugby World Cup.

True to form, Beats, places the music at the forefront of the video, using an epic exclusive soundtrack entitled 'Jerusalem' by Jacob Collier, to inspire music and rugby fans alike.

Exploring the nature of pressure, Beats demonstrates that becoming a true champion starts way ahead of those all-important matches.

Whether it’s staying dedicated to a gruelling fitness regime, dusting off those war wounds or ignoring the headlines, it’s the encouragement of your friends, family and nation, that keep a winner focused.

That and a pair of headphones to block out background noise. The video oozes Britishness, including shots of Westminster, English bulldogs and even a quote from Shakespeare, to cement that national pride.

The video is part of the #TheGameStartsHere campaign, which also includes a spot featuring Richie McCaw and an exclusive Haka chant written for Beats, by Kapa Haka leader and Haka composer, Inia Maxwell.

With Serena Williams starring in yet another Beats hit earlier this month, it’s clear that talent, combined with authentic storytelling and original music, are all key to notching up those videos views and intrinsic to the Beats brand.

Combined, these three videos have over 25.7 million views, each giving viewers a unique glimpse into the lives of those that win gold for their nation.

By sharing their personal stories, whether that’s Chris Robshaw helping push a school bus out of the mud many years ago, or Serena, rising from Compton to being the number one in women’s singles tennis, the headphones brand is universal in its message, engaging a wide demographic with great success.