Beats makes its Christmas TV ad shoppable on YouTube

Beats has posted a shoppable version of its Christmas ad on YouTube, allowing viewers to click on the ad to purchase a pair of headphones.

Beats: YouTube campaign featuring Tracy Morgan lets customers click to buy
Beats: YouTube campaign featuring Tracy Morgan lets customers click to buy

The campaign features the US comedian Tracy Morgan talking up his year-round generosity in the hope of getting a pair of Beats headphones for Christmas.

Donning a festive onesie, he glides around his house on a hoverboard, pigging out on Christmas food before rifling through his presents under the Christmas tree.

His son eventually turns up to give him a pair of Beats headphones, which he unwraps gleefully. Just as he holds up the headphones, a clickable container pops up which pushes viewers to Beats' online store.

This appears to be the first shoppable YouTube ad by Apple-owned Beats, and marks an e-commerce push during the all-important holiday period. 

Earlier this year, fashion brand Very.co.uk launched a shoppable YouTube campaign, allowing users to buy items worn by the ad's stars Rizzle Kicks and DJ Jazzy Jeff.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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