Beattie McGuinness Bungay wins pork brief

The Agriculture and Horticulture Development Board, the body responsible for overseeing Britain's farming industries, has appointed Beattie McGuinness Bungay to promote UK pork.

AHDB: BMB to promote UK pork
AHDB: BMB to promote UK pork

BMB, an AHDB roster agency, picked up the business after a pitch against other roster shops. The previous incumbent on the account was DDB UK.

The AHDB wants to increase awareness of the ways in which British pigs are raised with higher welfare standards than those on the Continent. The awareness drive is set to take place before changes to European pork regulation come into being. There are fears that the changes could result in the UK being swamped with cheap meat.

The board is also simultaneously conducting a review of its media arrangements for its pork promotion but has yet to select an agency.

The AHDB's roster of agencies is JWT London, Archibald Ingall Stretton, The Red Brick Road, DDB UK, TBWA\London, MPG Media Contacts, OMD UK and UM London.

Recent advertising activity behind UK meat products included a drive to encourage women to get involved with barbecues during last summer's football World Cup.

Topics

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).