Beattie: why I quit over Simons offer

Trevor Beattie, the creative director of TBWA who walked out on Monday, has broken his silence to make a remarkable emotional attack on the agency’s merger with Simons Palmer one week after endorsing the deal.

Trevor Beattie, the creative director of TBWA who walked out on

Monday, has broken his silence to make a remarkable emotional attack on

the agency’s merger with Simons Palmer one week after endorsing the

deal.



Beattie was offered equity in the merged shop by its new chief

executive, Paul Simons, last week. However, he cleared his desk on

Sunday, pinned his resignation to a notice board on Monday morning and

then led a troupe of 50 staffers to the local pub.



Stressing that his attack was not aimed at Simons, Beattie told

Campaign: ’I just want to bloody leave. On paper it looked magical. But

the way it’s being executed shows scant regard for the lives and futures

of the people who count.



People are being told what’s going to happen to them - they’re not being

asked.



’I know I’m one of the chosen few and would be OK, but I worry about how

everyone else is treated. I’m very proud of this agency. I can either

stand and watch, or walk away with pride in the hope that people will

interpret my gesture and make it work for the majority. It’s about

quality of life, not quantity of money.’



Beattie, once a victim of the BMP DDB Needham merger, continued: ’I now

know the gameplan and don’t like it. This is my eighth merger. I know

what it feels like to be one of the small players. I can’t stand and

argue if I take the money. All I can do is walk away. I’m not bitter,

I’m just very sad.’



Jonathan Hoare, the chairman of TBWA, commented: ’Trevor is unique. But

he walked out on Monday in a very flamboyant fashion and doesn’t want to

talk. I feel like the father of the prodigal son awaiting his return

with a fatted calf - but even that can grow cold.’



Simons said: ’It’s a real shame. The decision Trevor has to make is

whether to join a team, or stay a prima donna. This merger is not about

cost savings.



There will be no bloodbath, but everyone must march in the same

direction.



We’d like him to be there.’



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