Beckham's pants escape advertising ban

A digital poster ad featuring David Beckham in his underwear has been cleared by the Advertising Standards Authority (ASA) after complaints that the images were offensive and irresponsible.

The ad, created in-house, featured three images of Beckham modelling his H&M underwear range.

Three complainants claimed the ad was offensive, while two complaints called it irresponsible and not fit for children to see.

However, H&M claimed that the outdoor sites booked for the campaign were chosen to reach a target audience of 18- to 39-year-olds, and were planned away from schools.

The ASA said that the ads did not show any nudity, nor were they overtly sexual, and dismissed the complaints.

Soho-based chip shop Golden Union spoofed the ads for National Chip Week in February, with an adaptation appearing to show Beckham eating chips in his pants. 

Follow Loulla-Mae Eleftheriou-Smith on Twitter @LoullaMae_ES


Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Why creative people have lost their way

What better way to kick off Campaign's relaunch than with another think piece on the current failings of our industry, written by an embittered, pretentious creative who misses "the way things used to be"...

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).