Beck's seeks direct marketing agency

LONDON - InBev is hunting for a direct marketing agency to handle its UK below-the-line business for the beer brand Beck's.

InBev is inviting a mixture of roster and non-roster shops to compete. Agencies on the InBev direct roster include BD Network, Draft London and The Marketing Store.

The incumbent, Arc Worldwide London, will not repitch for the account, owing to a conflict with Guinness.

An InBev spokesman said: "We can confirm a review of Beck's below-the-line agency is taking place in the UK. The decision in no way reflects the quality of Arc's work. It is part of a normal process. Our objective is to ensure Beck's has the best agency possible."

The brief covers all of the UK below-the-line activity for Beck's, including retail, promotions, DM and online.

It is being handled by InBev in the UK and is separate from the global advertising pitch called earlier this month. The incumbent, Leo Burnett, will pitch against InBev roster and non-roster agencies.

If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the Forum.

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content


1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).