Bedridden Gary Lineker takes ad top spot for Walkers Mixups

Counting down the 10 most-recalled ads, in association with TNS and Ebiquity.

Walkers: Gary Lineker is back in new Walkers ad
Walkers: Gary Lineker is back in new Walkers ad

There are no mix-ups as to the number one ad, Walkers' new ad for its Mixups range, starring Gary Lineker is the clear winner with a recall rate of 48%. Coming in joint second with 42% is Jacob's Crinklys & Npower.

Adwatch research was conducted from 26 to 30 March 2015 by TNS as part of its twice-weekly OnLineBus omnibus among 1000 adults aged 16-64. For details of the survey, contact (020 7656 5900). Ads were compiled by Ebiquity (020 7650 9700) and Mediaedge:cia UK (020 7803 2000).


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Brand: Walkers

Agency/TV Buyer: Abbott Mead Vickers BBDO/OMD UK

Recall: 48%


Brand: Npower

Agency/TV Buyer: McCann Manchester/Maxus

Recall: 42%


Brand: Jacob's Crinklys

Agency/TV Buyer: Publicis/MEC

Recall: 42%


Brand: Churchill

Agency/TV Buyer: WCRS/MediaCom

Recall: 41%


Brand: P&O Cruises

Agency/TV Buyer: Founded/The7Stars

Recall: 35%


Brand: Lidl

Agency/TV Buyer: TBWA/London/M2M

Recall: 34%


Brand: Papa John's Pizza

Agency/TV Buyer: --/--

Recall: 30%


Brand: Asda

Agency/TV Buyer: VCCP/Carat

Recall: 27%


Brand: Santander

Agency/TV Buyer: WCRS/Carat

Recall: 27%


Brand: Muller Greek-style low fat yoghurt

Agency/TV Buyer: VCCP/MediaCom

Recall: 25%


Brand: National Accident Helpline

Agency/TV Buyer: The Gate London/Carat Manchester

Recall: 25%