Beeb.com to back shopping portal revamp with £10m campaign

– Beeb.com, the commercial internet venture owned by BBC Worldwide, is to spend as much as £10 million on television advertising to back its repositioning as a shopping portal.

– Beeb.com, the commercial internet venture owned by BBC Worldwide, is to spend as much as £10 million on television advertising to back its repositioning as a shopping portal.

The campaign is set to break next year and will attempt to position Beeb.com as the UK's leading site for online shopping. Beeb.com was originally launched as a content site underpinned by top BBC brands such as TopGear, Top of the Pops and Gardeners World.

The campaign has been created by agency In Real Life and put together by David Atter, sales and marketing director at Beeb.com. Media buying is through New PHD.

Although no spend has been attached to the campaign it has been suggested that as much as £10 million will be spent to ensure Beeb.com's place as a leading e-tailer.





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).