beeb@the BBC signs first content distribution agreement

- The beeb@the BBC, the commercial joint venture strategic between BBC Worldwide and ICL, has signed an agreement with Microsoft that will see BBC originated content appear on another website for the first time.

- The beeb@the BBC, the commercial joint venture strategic between BBC Worldwide and ICL, has signed an agreement with Microsoft that will see BBC originated content appear on another website for the first time.

The deal with the Microsoft Network (MSN.co.uk) will make available a range of sample content from across beeb's portfolio of sites to visitors to the MSN portal.

The specific content will come from sites including Top Gear, Top of the Pops, Comedy Zone, Holiday, Radio Times, Tomorrow's World+, Good Homes and beeb's chat forums.

Jeremy Mayhew, director of new media at BBC Worldwide, said: "This is an important agreement between two significant online players. In the UK and internationally, the BBC and Microsoft have many complementary skills and resources. By co-operating, we will extend the reach of beeb and the appeal of MSN.co.uk."

He added: "The deal powerfully highlights but one way in which companies from the world of media and technology must and can work together to build new and imaginative interactive services."





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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).