The gin brand has created the Beefeater London Sounds map, available via its website, which includes snippets of tracks, links to full tracks via Spotify, videos and interviews.
Each location is denoted by a pin, which users click for further information. Consumers can also select the music genres that they would like to listen to, generating a customised Spotify playlist.
The map’s launch coincides with limited edition packaging carrying the campaign’s branding; while the Beefeater London Sounds platform will be promoted by a series of global events and ads.
Client: J C Iglesias, global brand director for Beefeater, Pernod Ricard