Behind the scenes: Rugby Football League's latest ad

Campaign takes a look behind the scenes at an online ad for the Rugby Football League (RFL), which is undertaking a major advertising push as it seeks to enhance the game's appeal.

The ad, created by VCCP, is to be launched on 16 September, chiming with the start of the Super League rugby season. The move marks the first time the RFL has worked with a major London agency.

Matthew Lowery, the RFL's director of marketing, has been central to bringing the ad together and has worked closely with VCCP and sports agency FastTrack on the ad.

The ad shows a number of rugby league stars. Here Campaign interviews one of those players, as well as Matthew Lowery.

Become a member of Campaign from just £45 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk ,plus get exclusive discounts to Campaign events

Become a member

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).