Behind the scenes of TomTom's Comedy Car campaign

Campaign takes a look behind the scenes at TomTom's latest campaign on social media.

Tom Tom: an insider's view of the satnav brand's latest social media campaign
Tom Tom: an insider's view of the satnav brand's latest social media campaign

The satnav brand takes Campaign on a tour of the live video production and social media comms room on its latest campaign – detailing the production and distribution of bespoke digital content to its followers.

During the campaign, TomTom sought suggestions from its followers for awkward situations they would need a faster journey to avoid. The brand then turned the suggestions into short sketches with the help of The Comedy Store Players.

The 'Inside' series has also gone behind-the-scenes at Metro, TalkSport and Bauer. See more in the 'Inside' playlist on YouTube.

Video produced by Georgie Brazier and Sarah Johnson

Topics

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Why Cosabella replaced its agency with AI and will never go back to humans
Shares0
Share

1 Why Cosabella replaced its agency with AI and will never go back to humans

In October, lingerie retailer Cosabella replaced its digital agency with an AI platform named "Albert". Since then it has more than tripled its ROI and increased its customer base by 30%.

Just published

More