Behind the scenes of TomTom's Comedy Car campaign

Campaign takes a look behind the scenes at TomTom's latest campaign on social media.

Tom Tom: an insider's view of the satnav brand's latest social media campaign
Tom Tom: an insider's view of the satnav brand's latest social media campaign

The satnav brand takes Campaign on a tour of the live video production and social media comms room on its latest campaign – detailing the production and distribution of bespoke digital content to its followers.

During the campaign, TomTom sought suggestions from its followers for awkward situations they would need a faster journey to avoid. The brand then turned the suggestions into short sketches with the help of The Comedy Store Players.

The 'Inside' series has also gone behind-the-scenes at Metro, TalkSport and Bauer. See more in the 'Inside' playlist on YouTube.

Video produced by Georgie Brazier and Sarah Johnson

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).