Behind Sugarwise, the Tesco-backed low sugar certification brand

Sugarwise is a new mark certifying foods which contain no more than 5% of their energy from free sugars, backed by Tesco.

Behind Sugarwise, the Tesco-backed low sugar certification brand

Marketing spoke to Sugarwise founder Rend Platings about the initiative, which has involved research backing from Cambridge University scientists.

The Co-operative is the first retailer to stock the products and the Sugarwise logo was designed by Tesco. The latter has also been advising on packaging regulations.

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Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).