Behind Sugarwise, the Tesco-backed low sugar certification brand

Sugarwise is a new mark certifying foods which contain no more than 5% of their energy from free sugars, backed by Tesco.

Behind Sugarwise, the Tesco-backed low sugar certification brand

Marketing spoke to Sugarwise founder Rend Platings about the initiative, which has involved research backing from Cambridge University scientists.

The Co-operative is the first retailer to stock the products and the Sugarwise logo was designed by Tesco. The latter has also been advising on packaging regulations.

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).