Ben Bradshaw says BBC 'must change'

LONDON - The BBC will have to change to survive and be more sensitive to the impact its size and power has on commercial rivals, the Culture Secretary, Ben Bradshaw, has said.

Bradshaw... call for change
Bradshaw... call for change

Speaking at the Labour Party conference yesterday, Bradshaw said that the Government was "committed to the values of public-service broadcasting" and that it would "never sacrifice the BBC". However, he indicated that it would have to adapt to the changing media environment.

"But like all successful organisations, the BBC must change in order to survive. It must be more sensitive to the views of the public – you who pay for it – and it must be more sensitive to the impact its power and size have on the rest of the media," he said.

Although Bradshaw added that anyone who had watched the news in the US or continental Europe would be grateful for the BBC, he reasserted the Government’s plans to top slice the licence fee to help fund local news.

"Good quality local news is vital for the health of our democracy and we face losing it completely unless something is done," he said.

Bradshaw was more gentle on the corporation than he had been earlier in the month, when he called for the BBC Trust to be scrapped and argued that the corporation should not expand further, should cut its licence fee and that it was right to examine what it paid stars and executives.

 

Become a member of Campaign from just £46 a quarter

Get the very latest news and insight from Campaign with unrestricted access to campaignlive.co.uk plus get exclusive discounts to Campaign events

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now

Partner content

Share

1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).