Ben & Jerry's casts Trump supporters as lemons in 'let's get along' ad

Unilever ice cream brand Ben & Jerry's has released a two-minute ad that seeks to resolve tensions by showing different types of fruit starting to get along after political rallies accentuate their divisions.

Ben & Jerry's casts Trump supporters as lemons in 'let's get along' ad

The allegorical film was created by Nice and Serious. It starts with a lemon with a combover, which viewers will recognise as Donald Trump, addressing a rally of his fellow fruit.

A lone cherry waving a sign reading "We taste sweeter together" is singled out and booed. Further scenes show lemons intimidating other fruit in different situations, before the ad takes a brighter turn when the cherry encounters a friendly lemon on a park bench.

The company has explained its motivations for releasing the ad with a mini-essay on its website, which starts: "Here at Ben & Jerry's we're concerned that the dominant message we see in society today is one of division."

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1 Job description: Digital marketing executive

Digital marketing executives oversee the online marketing strategy for their organisation. They plan and execute digital (including email) marketing campaigns and design, maintain and supply content for the organisation's website(s).

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