Ben & Jerry's 'heritage' by Fallon London

Ben & Jerry's is launching a cinema campaign in the UK to celebrate the brand's heritage, as it draws to the end of its third decade.

The 30-second spot, which is to launch in 2,300 cinemas in the UK and Ireland this weekend, shows personal moments from Ben & Jerry's lives.

Created by Fallon London, the ad uses still images directly from the Ben & Jerry's archive and in-house editors and acts as a whistle-stop run-through of the brand's rich 29-year history.