Ben Sutherland to head performance at Vizeum UK

Vizeum UK has hired Mindshare managing partner Ben Sutherland as its head of performance, replacing David Beale.

Ben Sutherland: replaces David Beale as head of performance at Vizeum UK
Ben Sutherland: replaces David Beale as head of performance at Vizeum UK

Sutherland will manage Vizeum’s performance clients and will be responsible for expanding their business offerings across the UK. Brands he will work with include Air New Zealand, Hiscox and Npower.

He will report to Richard Morris, the managing director of the Dentsu-owned Vizeum UK.

Sutherland brings substantial experience to the role. At Mindshare, he focused on performance management and proposition development around adaptive planning for the agency’s global network of clients.

Before Mindshare, Sutherland worked at Omnicom’s Rapp UK.

Morris said: "Ben has a rare combination of digital expertise and direct marketing pedigree that will help our clients navigate the contemporary performance marketing space."

In his new role, Sutherland will work out of the agency’s UK headquarters near Great Portland Street.

Sutherland said: "The opportunity I see at Vizeum is significant with their fantastic track record in delivering and executing strategically and creatively for their clients. Marrying this with a rigorous and robust approach to delivering business value to clients will offer real competitive advantage to our clients."

Beale moved to WPP in October 2012 to become managing director of Direct MediaCom UK.

Subscribe to Campaign from just £57 per quarter

Includes the weekly magazine and quarterly Campaign IQ, plus unrestricted online access.

SUBSCRIBE

Looking for a new job?

Get the latest creative jobs in advertising, media, marketing and digital delivered directly to your inbox each day.

Create an Alert Now
Share

1 Meet the new breed of ad agency chiefs

A new wave of first-time CEOs are opting to do things differently in an evolving landscape. They discuss the business model of the future with Jeremy Lee.

Case study: How 'This girl can' got 1.6 million women exercising
Shares0
Share

1 Case study: How 'This girl can' got 1.6 million women exercising

"This girl can" was based on a powerful insight: that the fear of judgement by others is the primary barrier holding women back from participating in sport.

Just published

More