Sutherland will manage Vizeum’s performance clients and will be responsible for expanding their business offerings across the UK. Brands he will work with include Air New Zealand, Hiscox and Npower.
He will report to Richard Morris, the managing director of the Dentsu-owned Vizeum UK.
Sutherland brings substantial experience to the role. At Mindshare, he focused on performance management and proposition development around adaptive planning for the agency’s global network of clients.
Before Mindshare, Sutherland worked at Omnicom’s Rapp UK.
Morris said: "Ben has a rare combination of digital expertise and direct marketing pedigree that will help our clients navigate the contemporary performance marketing space."
In his new role, Sutherland will work out of the agency’s UK headquarters near Great Portland Street.
Sutherland said: "The opportunity I see at Vizeum is significant with their fantastic track record in delivering and executing strategically and creatively for their clients. Marrying this with a rigorous and robust approach to delivering business value to clients will offer real competitive advantage to our clients."
Beale moved to WPP in October 2012 to become managing director of Direct MediaCom UK.