Benecol 'garden moles' by MCBD

Benecol is to sponsor the 'Alan Titchmarsh Show' on ITV with a series of humorous idents created by Miles Calcraft Briginshaw Duffy.

The idents promote Benecol's cholesterol reducing food range, using simple illustrations to illustrate the control over cholesterol that Benecol offers by contrasting it with light-hearted and familiar losses of control.